The Creative Strategy 📈
x Paid Media Master Class
🙌 This Master Class is for You If...
✅ You’re a UGC creator ready to charge more and pitch strategy
✅ You’re a Creative Strategist looking to continue learning and growing
✅ You work in a non-creative marketing role but want to better understand how great creative drives conversions.
✅ You're a UGC creator struggling to hit those consistent $10K+ months
✅ You want to break into consulting for the time and financial freedom
✅ You're done chasing brands and opportunities—you want to be the expert brands come to.
🎯 Why THIS Master Class?
It’s the only masterclass that unites User-Generated Content, Creative Strategy, and Paid Media—what we call “where creative meets performance.”
Across 10 hours of expert-led trainings, you’ll learn directly from Kelly Rocklein (Founder of UGC Pro) and Lamees Barnett (CMO, MBA)—two industry leaders who’ve generated billions in revenue for global brands.
🚀 By the End of This Master Class, You’ll:
✅ Build scroll-stopping ad creative backed by data
✅ Decode next steps based on performance feedback on an ad
✅ Develop full-funnel systems that move customers to conversion
✅ Track the right metrics and optimize creative with purpose
✅ Close high-ticket Creative Strategy retainers with ease
💡 Creative Strategy lets you work smarter—not harder.
❓How Is This Different From The Intro to Creative Strategy?
This Masterclass builds on UGC Pro’s Intro to Creative Strategy and takes your skills to the next level. We’ll dive deeper into key concepts, explore new topics, and give you the tools to start applying strategy in real client scenarios.
👩🏫 Meet Your Instructors:
Real-World Experts, Real Results
👩💻 Kelly | Founder of UGC Pro: Self-taught Creative Strategist, 10,000+ students, and $500M+ in revenue generated for clients. All without a college degree!
📊 Lamees | CMO, MBA, and Data Whisperer: Has generated $5B+ in ad revenue and managed 250+ brand campaigns. Brings a performance marketer’s lens to the creative world.
Together, they deliver the CMO x Creative Strategist/Director perspective to help you scale smart and get paid what you're worth.
🔍 What’s Inside the Master Class?
Tran, AKA Tran UGC
UGC Pro has been an AMAZING resource to me since the early days of my UGC journey. I've been able to learn so many things to help me enhance my knowledge including breaking down the direct-response formula, as well as different services to offer clients such as retention editing, script-reading, and more! I also purchased the UGC Portfolio Guide, which also included a small but powerful section about how to do market research prior to pitching to brands, as well as an example of how to create a powerful outreach email that communicated tons of value to the brand. Everything UGC Pro has provided so far has been knowledge that I have not been able to find anywhere else. Knowing that they have such deep insider understanding on both the brand and creator side is something that makes me know to come back to seek their expertise over and over again.
Mehr Rajput, MBA
I learned so much about creative strategy, specifically from Kelly. Creative strategy, I genuinely learned from her videos! I was really, really into creative strategy, but I didn't know what to do. So I just kind of kept layering my education with you (Kelly). So, she did directly impact this journey.
Colleen Fusco
UGC Pro, formerly UGC Social, is an absolute powerhouse of a source for all things UGC and Creative Strategy. When I started in July 2022, Kelly - one of their co-founders - was (and still is) my go-to source for learning everything I can about being a great UGC Creator. Kelly continually puts out free resources for the community to benefit from, such as UGC Pro’s weekly lives on YouTube and educational TikToks. I can confidently say I would not be the creator and the Creative Strategist I am today without UGC Pro.
Brianna Thompson
I just wanted to give a huge thank you to Kelly and UGC Pro for being the amazing resource that they have been, really, over the past year. I mean, coming from somebody who started off a little while ago with little experience to now somebody who's a lot more seasoned and a lot more experienced, UGC Pro has still been such a good pillar and such a good resource for the community of creators, strategists, video editors like myself, and I could not recommend them more. They've been just such a guiding light through navigating the creator economy and how to build foundations as a professional in this world. And again, I really could not recommend their resources enough. Free or paid, they always have something valuable to give.
Mia Mirzayan
Investing in Kelly’s creative strategy course was exactly what my business needed. I was really struggling with inconsistent income from UGC, and I was looking for accessible and affordable ways to learn how to diversify my income. Since taking Kelly's course, I landed a creative strategy role that it equipped me with so much experience and knowledge which then led me to land the job of my dreams. Her creative strategy course is very digestible and makes learning strategies a lot easier to implement. As a visual learner, I found it extremely helpful that the course was all video, and I love that I was able to take the course in my own time. If you’re someone who’s looking to diversify your income and expand your skills past UGC, Kelly’s creative strategy course is definitely the first step you should take. I can’t recommend it enough and Kelly 👑 is such an amazing and valuable mentor to have in my back pocket.
Brianna Fornes
UGC Pro has truly helped me excel in my journey as a UGC creator when it comes to negotiating rates, learning how to better market myself & overall taking my UGC business to the next level through their amazing resources. As someone eager to get into more Creative Strategy, I always tune into any live youtube training and am excited to dive into the Creative Strategy course! No matter what experience you have, I would 100% recommend UGC Pro as I have learned SO much & feel more confident now!
Jenna Libman
Kelly and Shane put their hearts and souls into everything they do and it shows in both the FREE and paid resources they put out there for UGC creators. Kelly was one of the first people I followed in the UGC space and my career flourished from the resources she’s provided me, questions she’s answered for me, and community she has provided through her Discord chat. I am dipping my toes into creative strategy, something I didn’t think I was ready to do, thanks to her help and encouragement. I highly recommend checking out their plethora of resources, including their webinars (my personal favorite!)
