Intro to Creative Strategy: Become a Creative Strategist 🦄

🎯 Your Strategy Era Starts Here

The ultimate self-paced course for UGC creators and creative freelancers ready to charge more, deliver strategy, and position themselves as Creative Directors.

4+ Hours of On-Demand Trainings with step-by-step frameworks, templates, and systems designed by Kelly, Founder of UGC Pro—so you can turn creative work into strategic leadership (and higher income).

🎁 LIMITED-TIME OFFER 🎁

SECURE 30% OFF: $399 ➡️ $279
Use Code: STRATEGY30
⏳ Price Goes Up Soon! ⏳

❓What Makes This Course Different?

Launched in January 2024, this course lays the foundation for anyone ready to step beyond content creation and into paid strategy work. You'll get a deep dive into direct response marketing, performance strategy, and how to position yourself as a top-tier partner to brands—even if you’ve never pitched strategy before.

💡 Why THIS Course?

This is the playbook for creators who are ready to scale. No fluff. No theory. Just real tools that teach you how to confidently lead, pitch, and get paid like a strategist.

🚀 By the End of This Course, You’ll:

✅ Increase your hourly rate 2–3x with strategic value
✅ Secure UGC strategy retainers and build long-term client relationships
✅ Take on higher-level roles and position yourself as a future Creative Director
✅ Streamline your workflow with tools that save hours and scale results
✅ Confidently lead strategy conversations and performance reviews with clients

💡 If you want to do less manual work and get paid for your brain, this is how you make that shift.

🔍 What’s Inside the Course?

🔥 5+ Hours of Structured Trainings you can binge, pause, or revisit at your pace—plus real-world templates for faster implementation.

📌 Intro to Creative Strategy — Understand the true role of strategy and how it fits into a brand’s funnel.
📌 Direct Response Copy & AIDCA Framework — Learn the formulas behind scroll-stopping, high-converting creative.
📌 KPI Planning & Creative Objectives — Set and align your creative to performance goals that matter.
📌 Sales Funnel Frameworks (TOFU → Retention) — Master full-funnel thinking for campaigns that drive long-term results.
📌 A/B Testing 101 (and Beyond) — Intro to iterative testing, data interpretation, and optimization strategies.
📌 Creative Tech Stack Walkthrough — Tools and software every strategist needs to scale ideas into systems.
📌 Creative Sprint & Trend Tracking — A repeatable process for sourcing inspo and launching new ideas.
📌 Client Meetings & Strategy Discovery — Lead strategic calls with clients—even if they’ve never worked with a strategist.
📌 Pitching UGC Strategy to Clients — Use our proven pitch deck to confidently sell strategy services.
📌 Brand Market Analysis — How to run research that earns you the job—plus a plug-and-play deck.
📌 Motivators & Barriers Exercise — Identify buyer behavior and psychology—template included.
📌 Platform-Specific Strategy — Create channel-optimized creative across TikTok, Meta, IG & more.
📌 Scriptwriting & Ideation — How to develop performance-driven creative angles from scratch.
📌 Sourcing & Managing Creators — Become the go-to strategist for building and managing a creator team.
📌 Creator Briefs & Production Oversight — Use our Creator Brief Deck to streamline and lead production like a pro.
📌 Quality Assurance + Creative Review Systems — How to spot weak creative, give feedback, and ensure high-quality output.
📌 Copyright & Legal Checklist — Protect yourself and your clients with compliance essentials.
📌 Optimization Systems — Learn RICH vs. FLAT review methods + the Iterate, Reoptimize, Replicate formula.
📌 Creative Pricing & Packages — Hourly vs. project vs. retainer—know what to charge and when.
📌 Inbound Strategy & Personal Branding — Attract aligned clients and position yourself as a thought leader.
📌 Marketing Your Services — How to use platforms and positioning to increase your deal flow.

🎁 Bonus Tools & Templates You’ll Get

📹 150+ Video Swipe File on MagicBrief (+ tutorial)
📊 5 Presentation Decks: Creative Sprint, Creator Brief, Creator Roster, UGC Pitch, and Market Analysis
🧠 Motivators & Barriers Template
📚 3-Page Platform-Specific Strategy Guide
🤖 Access to AI Agent: UGC Buddy (for ideation & scripting)
📐 Aspect Ratio Pack for platform-specific creative

🧠 Who This Is For

✅ UGC creators ready to offer strategy & raise rates
✅ Freelancers or marketers who want to think like a Creative Director
✅ Anyone looking to streamline their workflow and build repeatable systems
✅ Creatives ready to step into higher-level roles in brand or agency settings

🔥 FINAL CALL 🔥
Prices Increase Soon!

SECURE 30% OFF: $399 ➡️ $279
Use Code: STRATEGY30
⏳ Prices Skyrocket Soon! ⏳

📢 This system works if you work it. Show up. Implement. And start closing higher-ticket strategy deals! 🚀 Let’s get you paid what you’re worth.

What People Have Said About Us:

I feel much more prepared, knowledgeable and even more confident in my own skills. I was able to put my best foot forward on a brand call landing me a partnership with a HUGE brand and a long term partnership. I'm thankful for her guidance and recommend her coaching services to my fellow UGC creators. 5 Stars!!!

Frankie G.

OMG! Where do I start?! Kelly is such a gem. She is so personable as well as EXTREMELY knowledgeable. I have been in the creator industry for some time but still had so many questions and she answered every single one. I was nervous to ask some since they seemed so simple but she was so sweet and broke everything down so it was very easy to understand. I walked away with so much more confidence. I couldn't have asked for more. I feel like I struck gold with Kelly and could not recommend her enough!

Meghan Ketz

Kelly is my secret weapon!! The wealth of insider’s knowledge she has about the UGC career path is invaluable. She has very nuanced strategy tweaks to offer that literally tip you over the edge from rookie to master in a hot second. With one session and her guidance, I was able to increase my bid to a brand by 400%! Not to mention Kelly is the sweetest. She is amazing to work with, and just a gem of a person. I count myself blessed to be one of her clients! If you want to avoid some common mistakes in your growing UGC career, definitely hire Kelly.

Zenaiah MacQueen

5 star review for Kelly and her UGC guide! I've been doing UGC since November, making around $1000(ish) a month and really wanted to step up my game. I decided to purchase her guide, and read through every single page in one night (super informational!) and within the next week or so I landed my biggest deal yet! One video, 3 months usage rights for $2500 😱. I have to credit that to her guide. It gave me the confidence to negotiate the VALUE that I bring to my clients, and it's made all the difference. I feel extremely motivated and excited to keep getting better, and this guide was a great start!!

Skye Crozier

Kelly’s videos on TikTok helped me start my UGC journey so when I found out that she came out with a UGC Guide I purchased it right away. I just finished going through it and the amount of value is INSANE. She was so thorough and I feel super inspired and ready to elevate my UGC business. She has 10 years of marketing experience as a UGC creator herself and from the brand side as well, she has worked with over 500 brands and has hired UGC creators throughout her career, so I knew that I could trust her advice/tips. If you’re thinking about purchasing her guide, just do it. I promise you won’t regret it! You also get discounts to other useful tools 👀

Maria @mxariaslife

$299.00 USD

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